Store Website Project proposal

Delivered on: Nov 28, 2023
Submitted by: Luis Beyra

Overview and Goals


Dear Dominique Guralski

We don’t need to tell you how important your website is to your brand, your customer experience, and your ability to interact with your target audience.

It’s not about your website looking cool – it needs to look on-brand, work smoothly, allow users to easily find what they’re looking for and do what you want them to do. It needs to load quickly, be search-engine friendly, simple for your team to update, and responsive to whatever kind of device users are viewing from. You need a blog that gives you a voice to position yourselves as leaders in your industry and engages with your target audience.

We can make this all happen with more gain than pain. Your New Website will be the most valuable members of your team.


Luis Beyra
Pixel Bros LLC

Scope of Services


The first step is we need to thoroughly understand your business, your business goals, your customers and their expectations and behavior, and how your website factors into all of it. We’ll also look at the competitive landscape to establish context and benchmarks for how your site should function and then improve on that. This stage will give us the foundation for moving forward with just the right recommendations for the design and development of your new responsive website.


Once we’re armed with this information, we’ll set to work sketching out interface layouts for, including the home page, subpage, the blog template, and any additional templates needed. Wireframes look like simple skeletons of your website without the visual polish of the finished design, allowing us to experiment and iterate on solutions quickly so that we have a good sense of how content should be laid out across different screen sizes.

We recommend having all of your content ready by this stage which will inform the design and make it faster to load the initial content on the development server so content doesn’t hold back the launch.

Next, we’ll design high-fidelity comps that show what the final designs will look like on the desktop, tablet, and smart-phone screen sizes.


Next, we’ll set to work making your design a reality by building the site using standards-based technology. We’ll build the front-end templates in HTML5, CSS, and use JQuery for simple behavior and effects like animations and form validation.

WordPress Theme Development

We recommend WordPress as your content management system (CMS). WordPress is the most popular open-source CMS in the world and has thousands of developers constantly improving it and contributing plugins to extend its functionality. 

We’ll install WordPress on your server, set up the admin panel for you and then create a custom WordPress theme that will mirror the design we created for you.

Your website will initially contain between 5-10 static pages (ie: pages that don’t change often) including the home page, about us, our services, our team, and contact us. We’ll also set up a blog for you to publish posts that will be displayed in a reverse chronological order with pagination, search, tagging and category filters.

The website will include a social media widget on the home page to display your Twitter feed, social share buttons on your blog posts, a simple email form on your contact page.

We’ll install a limited number of plugins for launch, which will include a simplified way to manage the navigation, automatically backup the database, SEO tools which will help Google index your pages automatically.


We’ll test the website in a variety of browsers, including Safari, Chrome, Firefox and Internet Explorer. We’ll also test the responsive design on iPhone and Android devices. We’ll test the functionality of the site to ensure there are no errors or broken links and then hand it over to you for review on a test server.


Once you’ve tested the website and are happy with its functionality, we’ll make the WordPress theme live on your website and point your domain over to the new site. Launch time!


Support Retainer

We recommend retaining our services after the site is launched to assist with any further support issues that arise. As part of this retainer, we will also provide analytics reports and recommendations to further improve your site conversion.



To complete the work outlined in the project scope, we’ll need approximately 2 weeks from beginning to end, depending on when we receive feedback at each milestone. We are prepared to start work immediately.

  • Research
  • Receive content
  • Present mockups
  • Code HTML/CSS templates
  • Back-end development
  • QA Testing and Review
  • SEO
  • Deployment to live site

Why Pixel Bros?

At Pixel Bros, we’re all about the experience. We design simple, compelling, and functional websites that make it easy for users to quickly find exactly what they’re looking for when they arrive at your site and then convert them into paying customers. It’s about creating a online experience that transforms users into followers, customers into ambassadors.

We do this by listening to you, understanding your target audience, and putting our extensive online knowledge to work on a plan that will improve your business goals and change the way you think about the potential of the internet.

1. We do good work.
We do great work! Our websites are beautiful, user friendly, and are found on search engines. You can check out our portfolio right here to look at some of our websites.

2. We are reasonably priced.
Other than doing good work this is the most important thing to look for right? We can cater to any budget and the amount of website that you get for your dollar is better than anything else we’ve ever seen.

3. We understand how search engines work.
Creating a website is half the battle. Making it appear well in the search engines is the other half. You want someone on your side who knows how to make both parts work together.

4. We do unlimited content updates.
Most web development companies charge by the hour when it comes to updating your website. We charge a monthly fee that covers all your needs.

5. We’re here to stay.
The NUMBER ONE complaint we hear from people about other web developers is that their web developer disappeared and they can’t contact them anymore to update the website. Whether they were a freelancer, or a company that went out of business; they’re gone and now no one can access the website.

6. We make quick updates when you need us.
Any time you need a change to your website it’s usually hours, sometimes minutes before we get it done, not days.

7. We can do weekend updates.
Got an emergency that needs to go on the website Saturday evening? We can do it!

8. We’re local (Miami)
Ideally you want to be able to sit down and meet with your web designer. We do a few long distance projects when necessary, but meet with 95% of our clients at some point during the process. It just works better that way.

9. Our goal is to help your business succeed both long term and short term
We want our clients to stay with us, and the best way to do that is help them any way we can. A client is a much better revenue source over 10 years of good pricing versus 1 year of being over charged. We really want your business to grow and succeed.

10. Technical Support
There’s no language barrier here when you need to call us for technical support. If you need help on your website, it’s nice to have someone who you can understand!